The National Bicycle Dealers Association has represented specialty bicycle dealers in the United States since 1946. With over 1000 members currently, the non-profit association offers numerous programs for dealers, with an emphasis on education, research, communication and advocacy. The NBDA has prepared this White Paper to discuss the onset of commoditization of specialty bicycle retail products, the harm that this is causing to consumers and traditional brick-and-mortar retailers, and to raise up potential approaches to address the problem.

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Commoditization and e-Commerce:

How Specialty Cycling Can Beat this Techno-Economic Cycle


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